Admin TrackIntermediate

Marketing Cloud

Build capability you can use in a real Salesforce org.

Build practical Marketing Cloud capability through live instruction, guided Salesforce org work, and focused certification preparation around marketing data extensions and architecture.

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Tell us which workshop you want and we’ll notify you when the next cohort opens.

Choose your pace

Schedules & Pricing

Pick the format that fits your calendar and the depth of practice you want for Marketing Cloud.

01Every option is Live Instructor-Led and hands-on in a real Salesforce org.
01

One-Week Intensive Bootcamp

Monday - Friday, 8:00 AM - 5:00 PM Central

Tuition

$2,500

Full certification immersion

What you’ll learn

  • Deep-dive into Marketing data extensions and architecture with work through marketing data extensions and architecture in the context of marketing cloud, using the terminology and trade-offs that show up in certification scenarios and real delivery work.
  • Build confidence in segmentation, content, and personalization through guided org work
  • Apply journeys, automation, and orchestration to a realistic Salesforce scenario
  • Finish with consent, deliverability, and governance, practice feedback, and a focused readiness plan
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02

Three-Day Accelerated

Monday, Wednesday, Friday, 8:00 AM - 5:00 PM Central

Tuition

$1,700

Focused, high-velocity practice

What you’ll learn

  • Prioritize marketing data extensions and architecture and the decisions that matter most for Marketing Cloud
  • Connect segmentation, content, and personalization and journeys, automation, and orchestration in one guided build
  • Pressure-test the solution with complete a guided journeys, automation, and orchestration scenario, test the result, and explain the decision to your instructor.
  • Consolidate consent, deliverability, and governance into a practical certification or workplace action plan
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03

Four-Week Evening Program

Monday - Thursday, 7:00 PM - 9:30 PM Central

Tuition

$800

Steady practice with time to apply

What you’ll learn

  • Establish the marketing data extensions and architecture foundation, then apply it between sessions
  • Work through segmentation, content, and personalization in manageable evening labs
  • Reinforce journeys, automation, and orchestration with complete a guided journeys, automation, and orchestration scenario, test the result, and explain the decision to your instructor.
  • Return to consent, deliverability, and governance with questions from your own org and an actionable next step
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What you’ll work through

A curriculum built around decisions, practice, and results.

Each session connects official objectives to a practical scenario. You’ll see the pattern, build it in a guided org, and leave with a way to apply it on the job.

  1. 01

    Marketing data extensions and architecture

    Work through marketing data extensions and architecture in the context of Marketing Cloud, using the terminology and trade-offs that show up in certification scenarios and real delivery work.

    Hands-on practice: Complete a guided marketing data extensions and architecture scenario, test the result, and explain the decision to your instructor.

  2. 02

    Segmentation, content, and personalization

    Work through segmentation, content, and personalization in the context of Marketing Cloud, using the terminology and trade-offs that show up in certification scenarios and real delivery work.

    Hands-on practice: Complete a guided segmentation, content, and personalization scenario, test the result, and explain the decision to your instructor.

  3. 03

    Journeys, automation, and orchestration

    Work through journeys, automation, and orchestration in the context of Marketing Cloud, using the terminology and trade-offs that show up in certification scenarios and real delivery work.

    Hands-on practice: Complete a guided journeys, automation, and orchestration scenario, test the result, and explain the decision to your instructor.

  4. 04

    Consent, deliverability, and governance

    Work through consent, deliverability, and governance in the context of Marketing Cloud, using the terminology and trade-offs that show up in certification scenarios and real delivery work.

    Hands-on practice: Complete a guided consent, deliverability, and governance scenario, test the result, and explain the decision to your instructor.

  5. 05

    Attribution, analytics, and optimization

    Work through attribution, analytics, and optimization in the context of Marketing Cloud, using the terminology and trade-offs that show up in certification scenarios and real delivery work.

    Hands-on practice: Complete a guided attribution, analytics, and optimization scenario, test the result, and explain the decision to your instructor.

Who this is for

Designed for people doing the work.

Aspiring and working Salesforce administrators, accidental admins, operations professionals, and team members moving into the Salesforce ecosystem.

Before you join

Prerequisites

Basic Salesforce navigation and an understanding of objects, fields, and user access are recommended.

Next cohort

Ready to make this your next capability?

Join the waiting list for Marketing Cloud. We’ll share upcoming dates, format options, and a clear next step with you.

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