Who this is for
Designed for people doing the work.
Revenue operations, delivery leaders, consultants, and specialist teams building scalable quoting, marketing, or field-service capability.
Advanced/CPQAdvancedPrivate team format
Marketing Cloud
Build capability your team can use in the work.
Connect audience, content, journeys, and measurement so marketing teams can improve relevant engagement without losing control of consent or deliverability.
Tell us which capability matters most and we’ll shape the right format for your team.
What your team will work through
A curriculum built around decisions, practice, and results.
Each session connects a practical business objective to a Salesforce scenario. Your team sees the pattern, builds it in a guided org, and leaves with a way to apply it together.
- 01
Lifecycle goals and audience architecture
Translate lifecycle goals and audience architecture into a practical operating change for your team’s marketing cloud work, with clear ownership and a maintainable Salesforce pattern.
Hands-on practice: Apply lifecycle goals and audience architecture to a live team scenario, identify the efficiency gain, and document the next adoption step.
- 02
Data extensions, segmentation, and consent
Translate data extensions, segmentation, and consent into a practical operating change for your team’s marketing cloud work, with clear ownership and a maintainable Salesforce pattern.
Hands-on practice: Apply data extensions, segmentation, and consent to a live team scenario, identify the efficiency gain, and document the next adoption step.
- 03
Journey orchestration and personalization
Translate journey orchestration and personalization into a practical operating change for your team’s marketing cloud work, with clear ownership and a maintainable Salesforce pattern.
Hands-on practice: Apply journey orchestration and personalization to a live team scenario, identify the efficiency gain, and document the next adoption step.
- 04
Automation, QA, and deliverability
Translate automation, qa, and deliverability into a practical operating change for your team’s marketing cloud work, with clear ownership and a maintainable Salesforce pattern.
Hands-on practice: Apply automation, qa, and deliverability to a live team scenario, identify the efficiency gain, and document the next adoption step.
- 05
Engagement reporting and optimization
Translate engagement reporting and optimization into a practical operating change for your team’s marketing cloud work, with clear ownership and a maintainable Salesforce pattern.
Hands-on practice: Apply engagement reporting and optimization to a live team scenario, identify the efficiency gain, and document the next adoption step.
Before you join
Prerequisites
Working Salesforce administration experience and familiarity with the relevant business process are expected.
Next team cohort
Ready to make this your team’s next capability?
Join the waiting list for Marketing Cloud, or tell us how you want to adapt the workshop to your goals.
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